Green Digital Platform

To Celebrate Earth Day 2010, has been announced the “Green Digital Marketing Platform.”

This initiative is a shared project with the goal of providing the international market an innovative platform that is also aligned with the needs of the environment.

The “Green Digital Marketing Platform” is dedicated to making digital prototypes available to technical and non-technical staff during the development phases, as well as prospective consumers in the actual marketplace, be it on-line or in-store. Currently methods of sharing pre-released product prototypes throughout different areas of a company are very time consuming and certainly not very ‘green.’  Physical prototypes alone can be extremely expensive. Using today’s modern rendering software, in conjunction with Augmented Reality, it is possible for real-time browsing, modification of digital models, potentially leading to a purchase by the consumer.  Choices on final product can be made via the internet or at point-of-sale kiosks in various retail locations.

LinceoVR 3.3 by Seac02, is the best complement of thinkdesign, think3’s CAD software, for its rendering, real-time animation, Augmented Reality, and new functions for engineers and designers in the area of “via-web virtualization.” 

As of release 2010  users will benefit –first in the world- of an Augmented Reality output. The GDM platform benefits of the combination of 30 years of experience in the PDP (Product Development Process) with the dynamic and innovative real time rendering and augmented reality platform .

Likely the customers will have a huge business and technical advantage using it: in fact they will be able to use the digital assets delivered by the cad for design review, collaborative engineering, marketing and customer interaction.

This partnership  completes a vision of a simpler designing process, letting the designer focusing on his or her ideas and not on technical matters about the software. As of today, thanks to Think3 Design and LinceoVR, any change becomes a realistic visualization of the prototype in real time, the design materializes in the surrounding environment with the augmented reality, product placement and benchmark become instantaneous as well as the sharing of information.

Connecting to the web-site http://greendesign.seac02.it can be viewed the video and have a live test of online augmented reality